Old Spice New Marketing

Old Spice New Marketing

Fast Company have interviewed the team behind the fantastic Old Spice campaign – this is brilliant, and definitely going down as one of my favourite ever.

The legendary revival of the Old Spice brand and products through the Isaiah Mustafa you tube videos would have to be one of the best this side of the turn of the century.

http://bit.ly/9wI4FU

Enjoy the lesson in creative profiteering!