The difference between bit.ly and Google Analytics metrics

VS  Google Analytics

Simply put bit.ly records every single ‘click’ be it by human or bot or alien. Google Analytics records ‘human behaviour’ so you gain an accurate insight into the real interaction of your site.

Check techpresidents interesting article demystifying the difference between bit.ly and Google Analytics statistics. Or rather, thanks very much to the commenter who actually gave the insight into the difference.

Quick SEO Tip: How many back links do I have?

Such a quick and easy way to discover how many back links & mentions you have to your site.
I was amazed to discover I’ve got links from the Philippines to the USA and all the way down to south to Melbourne again.

Here’s how to learn how many back links to my website.

1. Visit Google
2. Enter in the search field: link http://www.yoursite.com & search
3. Visit Yahoo
4. Enter in the search field: linkdomain http://www.yoursite.com & search

Yahoooo! how cool is that! Both engines do give slightly different information but both are useful, so off you go and be sure to come back and let me know how you went.

🙂

Mashable.com reveals the last ditch revenue chances for newspapers

Great article about 5 options traditional newspapers have to build online revenue. This isn’t about creating new profits, the news companies are desperate to fill the loss of customers to the the interweb.

Even if you don’t care about the newspapers You’ll learn about sucessfull and unsucessful revenue models.

The revenue streams analysed are;
1. Erect a paywall
2. Erect a semi-permiable paywall
3. Implement a metered system
4. Remain free
5. Provide better value for advertisers

Written by Lauren indvik for mashable.com
http://mashable.com/2010/05/25/how-to-monetize-news-media

Setup Google AdWords Campaign management

Google Ad Words team recently called me to help me go through the set up of my AdSense account. I totally took advantage of the service, to see if it would get me any better page rank or possible page impressions. We set up a campaign to use up my Google keyword AdWords discount.

I noted down some key points to help you think about how it might help you. In a few weeks i’ll update you on how the campaign went

Continue reading “Setup Google AdWords Campaign management”

SEO Secrets – 101- multiple domains

Do you have multiple domain names? Is it better to have the same content on different domains or redirect to one domain?

Point all your various domains name to the one domain.

For example;
if you have – mydomain, mydomains, myotherdomains, somanydomains but really only publish to one site or blog put a 301 permanent redirect to mydomain.

this way when someone types into google my domains it’s more likely they’ll get to mydomain.com.

Why do so many people use google as an address bar these days?

This way you are funnelling more traffic to your core site.

Finally! A website and a blog in one – a blog-site?

Blog-site! What on earth is that?

A blog site is a dual purpose business website and blog that can be administered from a single backend Content Management System.

Think circa 2000 when everyone just had a website, and just had to have their brand on the Internet, had to, had to, had to….

It’s 2010 and Internet penetration is peaking in Australia, Internet usage is incredible compared to when we grew up and the ability for businesses to differentiate themselves seems to be getting harder all the time. It’s no longer just having a website – it’s also about ranking well in search engines, about communicating with your visitors, and about marketing yourselves further then ever before.

The good news is that the Internet still hands down is a more affordable marketing tool with greater value return than print marketing.

A market leading option is to provide a better return on visit (ROV) for your customers and you can do this by providing content that is;

  • relevent to your field ( don’t be what u r not)
  • sticky – interesting enough to entice visitors to return again and again
  • fresh – why would customers engage with you, do u have the latest ‘expertise’ knowledge behind you to warrant me buying your product?

Sounds like more work? It isn’t if you use the write tool for your business.

A blog-site with a simple backend CMS allows you to manage your content constantly and blog regularly to keep you fresh, sticky, and relevent in one simple location.

After years of working with big corporate systems, certified microsft systems, custom builds and open source tools. The best I’ve had the pleasure of utilizing is WordPress, and wordprss alone.