Old Spice New Marketing

Fast Company have interviewed the team behind the fantastic Old Spice campaign – this is brilliant, and definitely going down as one of my favourite ever.

The legendary revival of the Old Spice brand and products through the Isaiah Mustafa you tube videos would have to be one of the best this side of the turn of the century.


Enjoy the lesson in creative profiteering!

The difference between bit.ly and Google Analytics metrics

VS  Google Analytics

Simply put bit.ly records every single ‘click’ be it by human or bot or alien. Google Analytics records ‘human behaviour’ so you gain an accurate insight into the real interaction of your site.

Check techpresidents interesting article demystifying the difference between bit.ly and Google Analytics statistics. Or rather, thanks very much to the commenter who actually gave the insight into the difference.

Smart Social Media Campaign by Crust Pizza AU

Crust Pizza LogoI love the Crust Pizza Twitter Campaign – “Users tweet the company’s name and the title of the “free pizza Friday” campaign in order to enter.”

After a review in 2008 they only intended the Free Pizza Friday to be a temporary campaign but it worked so well skyrocketing their followers up the charts, they have continued it.

Full article @smartcompany How I use free pizza to connect with my twitter followers

Well done Crust Pizza! Now i’ve got 5min to enter – i’m hungary!!!

Quick SEO Tip: How many back links do I have?

Such a quick and easy way to discover how many back links & mentions you have to your site.
I was amazed to discover I’ve got links from the Philippines to the USA and all the way down to south to Melbourne again.

Here’s how to learn how many back links to my website.

1. Visit Google
2. Enter in the search field: link http://www.yoursite.com & search
3. Visit Yahoo
4. Enter in the search field: linkdomain http://www.yoursite.com & search

Yahoooo! how cool is that! Both engines do give slightly different information but both are useful, so off you go and be sure to come back and let me know how you went.


Mashable.com reveals the last ditch revenue chances for newspapers

Great article about 5 options traditional newspapers have to build online revenue. This isn’t about creating new profits, the news companies are desperate to fill the loss of customers to the the interweb.

Even if you don’t care about the newspapers You’ll learn about sucessfull and unsucessful revenue models.

The revenue streams analysed are;
1. Erect a paywall
2. Erect a semi-permiable paywall
3. Implement a metered system
4. Remain free
5. Provide better value for advertisers

Written by Lauren indvik for mashable.com

Setup Google AdWords Campaign management

Google Ad Words team recently called me to help me go through the set up of my AdSense account. I totally took advantage of the service, to see if it would get me any better page rank or possible page impressions. We set up a campaign to use up my Google keyword AdWords discount.

I noted down some key points to help you think about how it might help you. In a few weeks i’ll update you on how the campaign went

Continue reading “Setup Google AdWords Campaign management”