Stephanie BySouth | The difference between bit.ly and Google Analytics metrics
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The difference between bit.ly and Google Analytics metrics

VS  Google Analytics

Simply put bit.ly records every single ‘click’ be it by human or bot or alien. Google Analytics records ‘human behaviour’ so you gain an accurate insight into the real interaction of your site.

Check techpresidents interesting article demystifying the difference between bit.ly and Google Analytics statistics. Or rather, thanks very much to the commenter who actually gave the insight into the difference.